Meet the team
True Wheel Cycles started in Mullumbimby in 1990 from Jay Carney's vision of a cycle shop that would be run by cyclists. The attention to the customer’s needs would be paramount to the interaction between the sales person and customer/rider rather than the customers wallet size. The Mullum community took hold of the concept straight away and their enthusiasm to “spread the word” allowed the shop to grow into what is on offer now, catering to cyclists from Brisbane to Coffs Harbor, as well as tourists from far and wide. David Martin became a partner in 2003. He shared a similar vision and had been a friend and customer of the shop for years and so the partnership evolved to the team that we are now. In March 2017 David took complete ownership of the shop and is leading it in a new and exciting direction.
True Wheel has a large range of bicycles to suit everyone’s needs, starting with the “balance” and kids bikes through to affordable adult transport.We also cater for people interested in riding road or mountain bikes at all levels. The crew can help with local rides, that get even 3rd generation locals excited, with a variety of different routes and trails on offer in the Northern Rivers “backyard”. Another draw card on offer is our touring experience and excellent equipment selection. We also aim to help those who see their bike as a better option than being stuck in a car in the gridlocks during holiday time. Commuting to the farmers market, school or work is so much better for you as well as our fragile environment, plus of course, the bonus of getting fit and meeting like-minded people.
When you walk into our store, you will discover happy, enthusiastic staff. They want to chat about helping you achieve your personal goals or to find a bike, or gear, that suits your exact needs. “Finally a ‘real’ bicycle shop that is listening me and what I would like to get out of my cycling experience!" We stock a large variety of bicycle types and brands, which is another thing that suits most of our customers, as we aren’t pushing only one brand or style of bike.
Please feel free to come in for a chat and check us out. Become part of the True Wheel “family” and enjoy your cycling experience even more.